Alex Mercer

Every App Solves Yesterday’s Problem

Climate Tech apps can graph your guilt beautifully. But do they cut real emissions—or just make yesterday’s infrastructure easier to admire?

Bottled water safety sounds simple until the halo gets a barcode. Is your bottle truly cleaner—or just tap water in better costume?

Cryptocurrency energy use can drop fast, but is crypto getting greener or just better at climate cosplay with cleaner spreadsheets?

Biofuels sounded like clean renewable fuel until the food vs fuel math turned the shortcut into an agricultural detour.

Smart home automation promises genius, then hands your utility bill to software and hopes you won’t notice physics still runs the place.

Environmental myths love simple heroes. But bags aren’t morality plays: the greener choice depends on reuse, transport, and eco facts, not branding.

CFL bulbs did save energy. They also smuggled mercury in light bulbs into the deal. Funny how “green” claims always want fewer follow-up questions.

Greenwashing loves “80% savings.” Physics asks: savings vs what, for how long, and after embodied energy? If it won’t balance, it’s PR.

Green hydrogen won’t replace fossil fuels overnight. It’s a specialist tool, not a miracle mop—so why do we keep selling it like one?